Gray Media Expands Hawks Broadcasts Statewide in Georgia Partnership
Atlanta Hawks non-nationally televised games to air free on WANF and Peachtree Sports Network through 2026–27 season.
Gray Media and the Atlanta Hawks have established a broadcast partnership that will deliver non-nationally televised regular season games to viewers across Georgia during the 2026–27 NBA season. All such games will air on WANF and Peachtree Sports Network, making the Hawks' schedule accessible to millions at no cost.
The arrangement represents a significant expansion of the Hawks' media footprint in their home state. By distributing games through both WANF's free-to-air platform and Peachtree Sports Network, the partnership ensures comprehensive coverage across multiple distribution channels. The deal covers all regular season contests not selected for national broadcast, a category that typically comprises the majority of an NBA team's schedule.
Gray Media's involvement underscores the continued importance of traditional broadcast television in sports licensing, particularly for regional teams seeking to maximize audience reach. The inclusion of a dedicated regional sports network alongside a broadcast station creates dual pathways to viewers, addressing both cord-cutting trends and traditional television consumption patterns.
For the Hawks organization, this partnership serves as a foundation for deepening fan engagement in Georgia beyond the Atlanta metropolitan area. Regional broadcast access has become increasingly central to franchise valuation and sponsorship leverage, as teams seek to demonstrate statewide audience penetration to potential corporate partners.
The 2026–27 season marks the beginning of the formal partnership terms. The scope of the broadcast rights—encompassing all non-nationally televised games—positions the Hawks prominently in Gray Media's programming schedule and establishes Peachtree Sports Network as the exclusive regional destination for Hawks basketball.
This arrangement signals the Hawks' strategy to maximize local revenue streams through diversified media partnerships while maintaining the premium positioning of nationally televised games on traditional sports networks. The statewide reach through Gray Media's infrastructure and the dedicated coverage on Peachtree Sports Network positions the franchise to capture audiences across varying demographics and geographic markets within Georgia.