Junbi x Peanuts: Premium Matcha Brand Launches Japan-Inspired Collaboration
The fast-growing matcha café concept debuts limited-time drink series and merchandise collection across 16 U.S. locations, inspired by founder trips to tea farm
Junbi, a premium matcha brand operating 16 locations nationwide, is launching a collaboration with Peanuts that features limited-time beverages and merchandise inspired by the company's annual journeys to Japanese tea farms during matcha harvest season.
The campaign, titled "Junbi x Peanuts: Journey to Japan," debuts June 6 across all Junbi locations in California, Hawaii, Texas, Oregon, Massachusetts, Utah, Missouri, Washington, and New Jersey. The partnership celebrates the connection between Junbi's farm-to-cup model and the universal appeal of the Peanuts characters—Snoopy, Charlie Brown, and the rest of the gang—which have been part of popular culture since their 1950 introduction.
The drink series centers on a Hazelnut Chocolate offering inspired by Snoopy's fondness for sweets, pairing Junbi's ceremonial matcha with Brown Butter Toffee Cold Foam. Merchandise includes limited-edition apparel, matcha kits, glassware, mini totes, sticker collections, and Snoopy plushie keychains, all featuring Peanuts characters alongside Japanese-inspired imagery: cherry blossoms, Mt. Fuji, temples, and the Shinkansen. The collection runs through July 31, 2026, with merchandise available while supplies last.
June Quan, Co-Founder and Head of Marketing at Junbi, said the collaboration felt natural given shared values. "Peanuts has always represented joy, imagination, nostalgia, and friendship. Those same feelings are what we hope people experience when they walk into Junbi. We wanted this campaign to feel less like a traditional product drop and more like bringing people along on a journey to Japan through matcha." The campaign was conceived after Junbi's corporate team and franchisees traveled to Japan to document matcha harvesting at their sourcing partner, a 100-plus-year-old tea farm in Uji, Japan.
Launch promotions include Buy One Get One 50% Off on the drink series, free sticker sheets for the first 50 guests at participating locations, and raffle giveaways. Junbi, founded by husband-and-wife teams Dan and June Quan and Jeremy and Anna, differentiates itself through commitment to clean ingredients: real and natural components with no artificial flavors, dyes, additives, or fillers.
The collaboration expands Junbi's licensing strategy as it builds its franchise footprint, with additional locations in development. Peanuts Worldwide, majority-owned by Sony Group, continues to generate licensing revenue across thousands of consumer products, amusement park attractions, and cultural events following the brand's 75th anniversary celebration.