Xcel Brands Taps KBL Group to License OFF/DUTY by Coco Rocha
Supermodel's elevated fashion brand expands through new licensing partnership, signaling growth in influencer-backed product categories.
Xcel Brands, Inc., a media and consumer products company focused on influencer-driven brands through social commerce and livestream shopping, has granted KBL Group a licensing agreement for OFF/DUTY by Coco Rocha, the elevated fashion and accessories brand created with internationally recognized supermodel, entrepreneur, educator, and fashion icon Coco Rocha.
The deal represents a category expansion strategy for the OFF/DUTY brand, leveraging KBL Group's manufacturing and distribution capabilities to broaden product offerings beyond the brand's current assortment. Under the agreement, KBL Group becomes the agent of record for licensed product development and sales in the designated categories.
OFF/DUTY by Coco Rocha has established itself as a premium lifestyle brand, capitalizing on Rocha's profile and expertise in fashion and entrepreneurship. The brand's positioning in the elevated accessory and apparel space places it within a competitive segment where influencer-led properties command significant retail presence through both direct-to-retail channels and social commerce platforms.
Xcel Brands' strategy of pairing celebrity and influencer talent with specialized licensees reflects broader category consolidation in the branded products market. By licensing to KBL Group rather than managing production internally, Xcel maintains brand oversight while outsourcing operational complexity and capital requirements typical of fashion manufacturing and inventory management.
The licensing arrangement typically includes minimum guaranteed royalties, quarterly sell-through reporting, and approval rights over design and marketing materials, terms standard for fashion and accessories licenses of this profile. Territory scope and product category exclusivity were not disclosed.
This agreement signals confidence in OFF/DUTY's market position and Coco Rocha's continued influence within premium fashion circles. The expansion could attract additional retail partners and deepen the brand's penetration in the elevated lifestyle category, historically resilient during consumer shifts toward experiential and aspirational purchasing.